Transforming organisations from the inside
Project WoW helps agencies, digital businesses and knowledge-led service organisations navigate growth, change and AI-driven transformation.
Founded by Iain Russell, a transformation director with 20+ years in MD, COO and CTO roles, Project WoW combines strategy with hands-on implementation to improve operating models, delivery, commercial performance and the way teams work together.
The focus is practical transformation that gets implemented, not recommendations that sit on a shelf. I work through consultancy, interim and fractional engagements, and permanent leadership roles where the fit is right.
Recent leadership roles:
Most organisations reach a point where the operating model starts to hold them back. AI is bringing that point forward:
These are rarely isolated problems. They are usually signs that the business has outgrown the way it currently operates.
Project WoW helps organisations redesign how they work across people, process, technology, delivery and commercial performance, then turns that design into practical change.
As businesses evolve, new services, teams, technology and client demands create complexity. AI adds to the pressure, changing roles, workflows, pricing and what clients value. The operating model that once worked can start to limit growth, margin and delivery.
This is where I step in. I help leadership teams redesign how people, process, technology and commercial performance fit together, then embed the changes so the business can scale with greater clarity, control and confidence.
Redesign how your organisation operates, delivers and grows.
I work with founders, CEOs and leadership teams to transform the way their business runs across structure, delivery, commercial performance, leadership and ways of working. I can lead a defined programme, or join as an interim or permanent leader to design and implement the change.
Ideal for businesses that are:
I can help with:
How I work
I start by understanding how the business really operates today, where friction is occurring and what needs to change. I then work with leadership and teams to design the future operating model, prioritise the transformation and embed new ways of working. The aim is measurable improvement in delivery, commercial performance and the organisation's ability to scale.
Turn technology, automation and AI into real business change.
AI transformation is not simply about new tools. When AI does more of the work, the business around it needs to change. I help organisations rethink how technology, data, automation and AI can improve delivery, reshape roles and workflows, and create new services.
Ideal for businesses that are:
I can help with:
How I work
I identify where technology can create meaningful business value, then connect it to the operating model, teams and workflows around it. I follow a simple sequence: problem, pilot, prove, scale. That way new technology improves performance rather than adding another layer of complexity.