The WoW Framework (Way of Working Framework) is the backbone of how I lead transformation inside digital, creative, and marketing agencies. It’s a practical, adaptable approach that blends the strongest elements of proven leadership and operational systems, delivered through the lens of 20+ years of lived experience running agencies, teams, and transformations.
The WoW Framework is designed to help agencies:
This isn’t consultancy theory. It’s a real operating model that works inside real agency environments.
Most agencies grow faster than their operating model evolves. What worked at 10 people doesn’t work at 30. What worked at £3m breaks at £7m. Leadership bandwidth gets stretched. Delivery becomes inconsistent. Teams burn out. Everything feels urgent.
The WoW Framework exists to rebuild the system behind the agency giving founders clarity, giving teams confidence, and giving clients consistency.
Understand where you are, what’s holding you back, and where the greatest leverage lies.
We begin with a slow–slow–go approach: taking the time to deeply understand the agency before accelerating change. In the early phase, the priority is clarity, alignment, and momentum — ensuring that we make the right changes, not just fast ones.
This s
Understand where you are, what’s holding you back, and where the greatest leverage lies.
We begin with a slow–slow–go approach: taking the time to deeply understand the agency before accelerating change. In the early phase, the priority is clarity, alignment, and momentum — ensuring that we make the right changes, not just fast ones.
This stage uncovers:
It creates a shared understanding of the agency today — and a clear view of the future model we’re moving toward.
Build the system that supports sustainable, scalable growth.
With clarity established, we design a modern operating model built around rhythm, structure, accountability, and simplicity. This includes establishing a leadership cadence, clearer goals, improved decision-making, and operational habits that make the agency easier to run.
This st
Build the system that supports sustainable, scalable growth.
With clarity established, we design a modern operating model built around rhythm, structure, accountability, and simplicity. This includes establishing a leadership cadence, clearer goals, improved decision-making, and operational habits that make the agency easier to run.
This stage shapes:
The focus is on creating alignment, reducing friction, and ensuring people, process, and technology work together — not against each other.
The result is a calmer, clearer, more predictable way of working that supports growth instead of resisting it.
Make the change real, sustainable, and owned by your team.
This is where being an embedded COO makes the difference.
I work inside the business to apply the operating model in real time — not as a consultant handing over a report, but as part of the leadership team.
This stage focuses on:
Make the change real, sustainable, and owned by your team.
This is where being an embedded COO makes the difference.
I work inside the business to apply the operating model in real time — not as a consultant handing over a report, but as part of the leadership team.
This stage focuses on:
Teams are encouraged to take ownership of the model — reducing dependence on individuals, reducing fire-fighting, and improving clarity across the whole organisation.
The goal isn’t dependency; it’s empowerment.
Your agency should continue operating smoothly long after I step away.